Charlotte Osman
CREATIVE | COMMERCIAL | CURIOUS
Creative yet intuitively commercial, my breadth of experience brings a multi-faceted approach that shapes my creative vision and I am looking to bring this into a Creative Director role. Having a curious mindset allows me to bring storytelling to life through design, aesthetic and visuals. The experience I have as a client, client-side and contracting has given me a strong understanding of business and the importance of collaboration. This experience balanced with strong visual and verbal communication gives me a unique point of view as a strategic creative.
Establishing and evolving visual aesthetics for brands.
A 360 approach to creative direction from initial concept through to final edit and execution across still and moving image.
Wandering Home X Columbia
Social Awareness Campaign for European market for Summer Collaboration Activation.
Using captured content from UK campaign to showcase Columbia as lifestyle brand and to capture 'vanlife' and 'camplife' consumer.
Evoking feelings of nostalgia, the open road and freedom to sit within the wider messaging for the brand to make the outdoors accessible to all.
Vision & Mood
Final Execution
Wandering Home Store
Art Direction & Photography
Art Direction and final execution of content to launch merchandise store for Wandering Home. Showcasing product in a lifestyle aesthetic that can be used across product listing and marketing comms.
Vision & Mood
Final Execution
Naturisimo
Evolving the imagery and visuals for best-sellers and brand pillars.
Curating and capturing a library of content that can be used for best-selling products within the categories: Morning Routine, Sleep Routine, Getting Ready, Relaxation and Wellbeing.
Concept
Building on Health and Wellbeing brand ethos through light, natural visuals. Using natural materials and texture in settings that feel accessible to each category. Using reflection and magnification to bring extra dimension to block colour. Working into sensory feelings of the actual product and where the consumer might be applying it in their home.
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Vision & Mood
Best Selling
Categories
Original Photography
Curated Imagery
Monica Vinader
Leading the visual shift into a social orientated space.
Bringing photo-shoots in-house to allow us to produce the levels of content required to push the brand through social channels. The aim was to make the ranges more accessible and bring more of Monica's personal inspiration and collected items into the imagery to tell a story of the MV woman.
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TO:
Vision & Mood
Spring Summer
2020
Merchandising, Styling and Managing Limited Edition Collection Shoot.
Limited Edition collection with Doina Ciobanu shot on location in Italy and managed remotely. Collaborating with Doina and Monica on merchandising and styling.
Vision & Mood
Doina
Collaboration
2020
Final Execution
Concept & Inspiration
Inspired by the location of the shoot in Lake Como, decadent textures and fabrication for wardrobe to juxtapose the modern jewellery styling. Lighting and colour to be softened, contrasted shadows and a romantic film colouring.
Final Execution
Art Direction and Management of the Christmas 2020 Marketing Campaign
Contemporary, Editorial imagery that can be used across all marketing comms across Black Friday and Christmas. Bringing in key pillars for peak; personalisation, gifting and styling into the new visual aesthetic orientated to social media channels.
Vision & Mood
Christmas
Campaign
2020
Final Execution
Art Direction and Management of the Best Seller & Core Imagery Shoot
Recognising a lack of styled imagery of best-selling pieces for core marketing comms. Bringing consistent styling across the brand by giving these products their own shoot instead of just shooting new product launches. Focusing on defining characters within the customer base and identifying the different natures of the customer and their styling.
Vision & Mood
Best seller
Refresh
Final Execution
Graphic Design that can elevate a brands communications and experience.
Building and utilising graphic language to support brands through print and digital marketing comms and web design.
Wandering Home
Website Design and Brand Identity
Through the ideation and creation of the website to support social media channels I formed a brand identity through colour and typography that worked alongside the visual aesthetic for the brand. It included a landing page, blog, about us, store and PLP's as well as an ECRM template.
Homepage
Store
Product Listing
Naturisimo
Full ECRM Re-Design to align with renewed visual aesthetic
Complete re-work of the ECRM campaign, creating up-to-date brand guidelines and visual library. Bringing a bright, light and freeing feel to the campaign that symbolises the feeling of natural, vegan, ethical beauty that the brand is known for.
Vision & Mood
Email Marketing Campaign
Palette & Pairings
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TO:
Flowers with M
Promotional Campaign to support Valentine's Day for Florist
Communication and Marketing to support peak period for florist to boost sales on social media. Ensuring messages around charitable donation, British grown ethics land whilst also building a visually capturing campaign that gives that traditional feel of Valentine's Day despite not selling traditional bouquets of roses.
Vision & Mood
Valentine's Day
2021
Final Execution
Monica Vinader
Website Re-Design
Collaborating across the business to launch a new website design that is in line with demands of online sales. I was the creative lead on the project and worked closely with the Creative Director, Head of Brand and Head of Ops to ensure the creative was within the look and feel of the brand and would work with the assets and merchandising needs.
FROM (Existing Homepage):
TO (Final Execution):
Details & Typography Hierachy
Direct Mailers
Collaborating across the Marketing & Brand Team to design and produce seasonal Direct Mailers at the beginning of the season.
Packaging Design
Managing and producing the packaging design for a small limited run of candles for Monica Vinader. This was a new product category so I took this project from concept to final specification and worked closely with the relevant teams to execute.
Creating Brand Identities through Branding and Logo Design
From concept to creation, designing a logo for brands is integral to building the identity and look of a brand. Working with business owners to portray the feel of the brand in a considered logo.
Blostma
Logo Design for Independent Florist
A soft, artistic, floral touch for new small business. From ideation to final execution I collaborated with the business owner and a local artist to render this logo. It is used across business merchandise, brochures and catalogues as well as across social media.
Vision & Mood
Final Execution
Wandering Home
Branding & Logo Design for Lifestyle Content Brand
Coming up with a concept and name and bringing it to life through a logo. The business was focused on travel and campervan culture and I wanted it to feel nostalgic and have a nod to simplified vintage text graphics. Looking back at surf culture in the 1960s for a stylised aesthetic and how words can merge to create shape.
Vision & Mood
Final Execution
Stove Install
Logo Design for a Small Independent Business
An existing business approached with a clear vision of look, feel and naming. I worked to create a strong visual that sat within the inspiration of traditional sign writing and hand-lettering. I also worked to create graphics that could be used on the work-vans.
Vision & Mood
Final Execution
