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Art Direction

Establishing and evolving visual aesthetics for brands.

A 360 approach to creative direction from initial concept through to final edit and execution across still and moving image.

Monica Vinader

In-House Studio Shoots,

Location Shoots.


During my time as a Creative Manager at Monica Vinader I set up an in-house studio in order to have more creative control over our content. I would manage the production and running of the shoot and deployment of assets. 

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Location Shoots,
In-House Studio Shoots,
Found Image Library.
2023-present, 2021

As Head of Creative at Naturisimo in 2023 - 2024 I have introduced quarterly location shoots that generate a profit for the business. I also run all the in-house shoots.
When I worked as a freelancer for Naturisimo in 2021 I helped them build a library of their own content and  I also collated a found imagery library for that fitted within their brand world.


Wandering Home

Product Imagery, Competition Collaboration


Setting the creative vision for the entire Wandering Home brand across moving and still image. Working with other brands to collaborate on a vision that maintains both brands priorities.



National Parks, Europe, Hike Campaign


Long term partnership between Wandering Home and Columbia Sportswear where I produced two spring/summer campaigns around the story 'Made for Outside'.

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