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Art Direction

Establishing and evolving visual aesthetics for brands.

A 360 approach to creative direction from initial concept through to final edit and execution across still and moving image.

Monica Vinader

In-House Studio Shoots,

Location Shoots.

2018-2020

During my time as a Creative Manager at Monica Vinader I set up an in-house studio in order to have more creative control over our content. I would manage the production and running of the shoot and deployment of assets. 

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Naturisimo

Location Shoots,
In-House Studio Shoots,
Found Image Library.
2023-present, 2021

As Head of Creative at Naturisimo in 2023 - 2024 I have introduced quarterly location shoots that generate a profit for the business. I also run all the in-house shoots.
When I worked as a freelancer for Naturisimo in 2021 I helped them build a library of their own content and  I also collated a found imagery library for that fitted within their brand world.

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Wandering Home

Product Imagery, Competition Collaboration

2020-2023

Setting the creative vision for the entire Wandering Home brand across moving and still image. Working with other brands to collaborate on a vision that maintains both brands priorities.

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Columbia

National Parks, Europe, Hike Campaign

2021-2023

Long term partnership between Wandering Home and Columbia Sportswear where I produced two spring/summer campaigns around the story 'Made for Outside'.

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