CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Web Design
Converting customers through compelling creative.
Leading creative input for Web Design projects with other key functions of businesses to build compelling websites that increase conversion and brand experience. Increasing engagement, inspiration and conversion.
Monica Vinader
Brief
Website re-design to sit in line with creative re-brand.
Missed opportunities and limitations in existing site functionality to tell stories and build brand experience.
Website should feel like an inspiring, easy to navigate place to shop and interact with the brand.
Inspiration
Clean, modern, timeless design that provides a high end shopping experience.
Showcase new brand imagery at forefront.
Simplify purchase process through PLP and PDP, considering how our customers search and browse and embedding that into these pages whilst also offering more styling inspiration for upsell.
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Example of where site was before redesign below.
Homepage
PLP
PDP
Wandering Home
Brief
Build a website that supports main Instagram page that is an extension of the creative, look and feel. An opportunity to shop and discover more about the brand.
Inspiration
Continue to bring the importance of storytelling from the main source of the Instagram page throughout the site, imagery is important here. The user should feel that they can picture these products in their own space, giving an aspirational lifestyle feel.
Homepage
PLP
PDP
Naturisimo
Brief
As part of a category re-design, visualise how Naturisimo could offer quiz and bundle builder functionality as part of site re-design.
Inspiration
Functionality first, this should be simple and easy to navigate whilst offering opportunities for product placement and lifestyle creatives.
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This is a WIP project.
Skin Quiz | Desktop
Skin Quiz | Mobile
Bundle Builder | Option 1
Bundle Builder | Option 2
Homepage
Landing Page
