CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Creative Direction
Combining strategic and creative insight to bring campaigns and brands to life.
Showcasing a wide range of projects that display my skills as a creative director. The breadth of my work allows me to evolve these skills with every client, providing me with a rounded approach to this service.
Naturisimo | Easter Promotion 2024
Brief
Promotional campaign assets to support campaign and discount message:
'Spring Clean your Beauty Routine'
Inspiration
Bright, spring colours to freshen creative and build on success of previous promotional campaigns using brights colours.
Colour coordinated product imagery to create impactful visuals.
Results
Easter Promotion tracked 16%+ on last year.
Naturisimo | Black Friday 2023
Brief
For the biggest promotion of the year, build a scroll-stopping campaign around the theme of 'clean break'. Compelling customers to use the time of promotion to switch to better, cleaner choices in their consumption.
Inspiration
Breaking down the meaning behind 'clean break' and looking at how we can change the way customers look at Black Friday. We will never be able to step away completely from this construct of discounting as it is an integral profit driver for the business, but how can we make this align with who we are.
Should still feel and look like a Black Friday campaign but the message behind it makes you stop and think.
Broken mirrors symbolise a broken industry.
Results
This was a record breaking Black Friday Campaign concept for the business. Highlights include a 76% increase on target on launch and highest profit day ever for the business.
Blostma
Brief
Floral design business working predominantly on elopements and installations.
Working with exclusively with seasonal flowers and dried flowers.
Inspiration
Inspired by the nature of the floristry and the essence of the creator. Organic, natural form and soft illustration techniques combined with classical typography.
Wandering Home
Brief
Lifestyle brand building a community of like-minded people who wish to live an alternative lifestyle, off the grid, on the road and putting travel at the forefront.
Inspiration
Inspired by the lifestyle of living life on the road.
Stove Install Cornwall
Brief
Branding project for Stove Installation service based in Cornwall
Inspiration
Capture the traditional art of service provided in the modern day. Inspired by hand painted sign writing which we have modernised to reflect the essence of the business.
Fortia Wellbeing & Physiotherapy
Brief
Refreshed aesthetic for existing brand.
Look to update across web and social, primary channels for this business.
Inspiration
Fortia is about restoring your quality of life through physio services, with a focus on women's health. I wanted the brand package to feel youthful and energetic. Clean and contrasting colours help direct navigation on site and imagery display a lifestyle where you are prioritising looking after your body.
