CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Content Creation
Art Direction & Content Creation
2022 Europe Campaign | Made for Outside
Photography, Videography & Content Creation
2022 | Awareness Campaign
Paid Social Campaign prior for 'Made for Outside'
2021 UK Campaign | National Parks Collaboration
Photography, Videography,
Content Creation & Live Event.
Responsibilities
Working closely with the Columbia team and their marketing agency, Brandnation, to build an ongoing brand partnership with the Wandering Home enterprise.
Testimonial
“The work we produced in partnership with Charlie received international industry recognition. Charlie was the driving force behind the project – it showcased her multi-disciplinary skillset including her ability to narrate authentic stories, create and edit beautiful content and work efficiently and effectively within tight deadlines. The success of the collaboration was down to Charlie’s ability to capture and communicate the brand essence, so much so, that Charlie became a valued and trusted long-term partner of the brand. Good-natured, reliable and talented, Charlie would make a fantastic partner on any project.”
- Joe Murgatroyd
Partner & Creative Director at Brandnation
Columbia X Wandering Home | Europe 2022
Brief
Following on from a successful campaign in 2022 the client wanted to replicate the same approach to their European market. The aim being to capture authentic storytelling for the brand that did not feel like advertising. Encouraging their customers to join the journey and build positive reinforcement for the brand.
Inspiration
This had to feel true to the Wandering Home brand, taking inspiration from the collaborator, Columbia, through the clothing only. This had to feel nostalgic, exciting and a unique experience for the viewer to follow along with a roadtrip.
Columbia X Wandering Home | Social Awareness Campaign
Brief
Ahead of the 2023 European Tour the client, Columbia, wanted to do a series of paid ads across social media to introduce our brand, Wandering Home, to their EU audience. Using footage from our 2022 UK tour, we were briefed to capture the essence of Wandering Home and to build excitement around following the next journey.
Inspiration
Evoking feelings of nostalgia, the open road and freedom to sit within the wider messaging for the brand to make the outdoors accessible to all. I wanted this to visually feel like a memory of a trip playing out in your mind.
Columbia Flagship Screening | UK 2021
Brief
Given success of UK National Parks collaboration and high engagement of the campaign, the brand wanted to run a live screening of our final video at their flagship UK store on Carnaby Street. It would bring followers together and bring the community together in real life with a chance to view final video and take part in a live Q&A
Columbia X National Parks | UK 2021
Brief
Help Columbia engage with the online Van Life community by building a summer campaign series of videos and social media to run throughout the summer of 2021.
The intention of this campaign was to highlight Columbias partnership with the UK National Parks.
Inspiration
The growth of the Van Life community over 2020 meant that people were looking to travel around the UK more, our goal was to capture what the UK National Parks have to offer and inspire others to travel this region and build brand loyalty for Columbia through real life story telling.