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CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Branding
Founder of Brand & Creative Director
Responsibilities
As founder of the brand Wandering Home I was the lead creative director, guardian and manager of this brand. I developed a brand tone of voice and aesthetic that helped the brand stand out in a saturated community.
Inspiration, Brief & Execution
Brief
Build a lifestyle brand around the social media channels for Wandering Home. An account that shares life on the road, travel and living alternatively.
Inspiration
Inspired by road trips, nostalgia of trips gone by, camping gear and campervans. Drawing on the personal style of the founders whilst bringing in a more elevated approach to content creation that bridges the gap between influencers and a lifestyle brand.
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