CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Email & CRM
Tailored messaging to customers who are looking to discover your brand.
Finding a sweet spot of creative and marketing with compelling imagery and messaging that will capture the imagination and interest of the customer, email marketing is a powerful tool to maximise your brands online presence and ensure customer retention.
Monica Vinader
Brief
Clearly communicate key marketing campaigns or product launches.
Utilise brand imagery and product shots to display brand pillars of personalisation and styling.
Inspirational yet functional layout that encourages customer to browse web.
Inspiration
Editorial styling that has clear messaging moments.
Use of styling images to bring together product recommendations.
Consistent use of branding through typography.
Naturisimo 2021
Brief
Full re-design of the initial sign up email portfolio. Focussing on capturing new customers and helping them discover the brand and key product categories.
Combine brand images with found images to elevate.
Elevate colour palette from black and white to something that evokes the brand message.
Inspiration
Bringing a bright, light and freeing feel to the campaign that symbolises the feeling of natural, vegan, ethical beauty that the brand is known for.
Imagery to feel attainable, natural and inclusive. Consistency across UGC, brand images and found imagery.
Jon Richard
Brief
Weekly email campaigns across key marketing moments, product launches and promotion.
Mobile friendly design that lands promotional messaging in an elevated way.
Use of product and styling imagery.
Inspiration
Product focus, close crop to focus on detail and finish.
Utilise theme of the email to dictate graphic treatment. Each campaign has its own identity that sits within the wider brand identity. Helping customers to identify which promotion or product launch they are seeing.
