CREATIVE • COMMERCIAL • CURIOUS
CREATIVE • COMMERCIAL • CURIOUS
Charlotte Osman
CREATIVE • COMMERCIAL • CURIOUS
Founder
Art Direction & Content Creation
Photography
Columbia
Supply Cart
Store
Videography
Columbia
Responsibilities
As founder of the brand Wandering Home I was the lead creative director, guardian and manager of this brand. I developed a brand tone of voice and aesthetic that helped the brand stand out in a saturated community. The approach of becoming a lifestyle brand instead of content creation business meant potential brands looking to collaborate were offered an authentic feel of content that would engage with their audience.
Columbia X Wandering Home | Europe 2023
Brief
Following on from a successful campaign in 2022 the client wanted to replicate the same approach to their European market. The aim being to capture authentic storytelling for the brand that did not feel like advertising. Encouraging their customers to join the journey and build positive reinforcement for the brand.
Inspiration
This had to feel true to the Wandering Home brand, taking inspiration from the collaborator, Columbia, through the clothing only. This had to feel nostalgic, exciting and a unique experience for the viewer to follow along with a roadtrip.
Columbia X Wandering Home | Social Awareness Campaign
Brief
Ahead of the 2023 European Tour the client, Columbia, wanted to do a series of paid ads across social media to introduce our brand, Wandering Home, to their EU audience. Using footage from our 2022 UK tour, we were briefed to capture the essence of Wandering Home and to build excitement around following the next journey.
Inspiration
Evoking feelings of nostalgia, the open road and freedom to sit within the wider messaging for the brand to make the outdoors accessible to all. I wanted this to visually feel like a memory of a trip playing out in your mind.
Wandering Home X Supply Cart
Brief
Encourage our audience to engage with The Supply Cart brand given the affiliated themes within their product selection and our interests.
Inspiration
Scroll stopping visuals that lean into and capture the vanlife audience attention.
Wandering Home Store
Brief
Developing a small, trial line of products for our audience that sits within our brand styling. Giving them a piece of Wandering Home for their own homes.
Inspiration
North American influence, clean aesthetic with strong links to the outdoor lifestyle aesthetic and product categories.
